Triple Five Soul
Los Angeles, New York City, 2004—2008
Eight seasons of digital design for a classic downtown NYC clothing label.
For eight seasons, between 2004 and 2008, I was responsible, with Ben Velez and my partners at GH in NYC, for the art direction, design and development of the Triple Five Soul campaigns and websites. Initially the site simply presented campaign imagery and look books but it quickly grew to include viewer submitted imagery (Global Soul Project), a Japanese sister site and social network presence on MySpace and YouTube. Looking back it is striking how desktop-centric the early 2000s were especially before the rise of social media and smart phones — simpler times.
