Chocolate Industries
Los Angeles and New York, 2005–2009
Marvin Bedard is a genius.
Art direction, design and info architecture for Chocolate Industries website while running GH’s Los Angeles office. Creative direction by Marvin “Seven” Bedard. Effort was made to minimize putting stuff in boxes, maximize photography (B+, etc.) & album art (Big Strug, GH, Nago, et al) and maximize the lateral navigation. Hecox did the hand written menu text, Nago at Nonconceptual did the artist family illustration, we did the individual artist illustrations. Note the 8 column grid the site sits on.
“The impact I felt the first time I heard Bad Brains, A Tribe Called Quest, Joy Division — that’s what people are feeling, hopefully, when they hear our music. I wanted to carry that integrity forward to the next generation.” — Seven in Billboard magazine, October 2004 by Moira McCormick.