GH expanded its role with T5S by taking over the interactive duties, starting in Fall 2004.  Previously the site had been a static flash component with lookbook and campaign content that was swapped out twice a year. We opted instead for a hybrid site where each season changes could be made faster and easier to reflect the over arching direction.

Along with Ben Velez we initiated the Global Soul Project, a section which posted user submitted photographs of people all over the world wearing TFS clothing. With the advent of prominent platforms like MySpace we helped TFS present campaign consistent profile pages, e-flyers and videos that could not only be used on line but in retail settings.