Hello Health Design and Styleguide

Guidelines for design and implementing Hello Health interfaces, specifically a Flex based web app and an HTML informational website. See partial style guide for more information.

Prefuse 73, “Surrounded By Silence”

Art direction and design for G. S. Herren’s 2005 LP and series of singles on Warp Records. Guillermo and my initial thoughts were to shoot Super 16mm scenes between distraught lovers in a car on a dead end Brooklyn street. Motion picture film would be flexible enough for print and the nascent digital platforms, YouTube and MySpace,  although logistically and financially the choice was ultimately not feasible.

I did however choose to treat the imagery, shot and art directed by Grace Villamil, as if they were film stills, by not covering them with the typography. This decision allowed more flexibility in dealing with the imagery online, beyond just presenting the standard packshot, by thinking of the entire browser as the package.