GHavaPress

Website mockups for a publishing venture in Brooklyn NY. Although my preference where these, what was eventually coded is ok as well. My first use of Trebuchet MS.

East of Havana — Book

A never-really-released book to accompany the documentary of the same name. I think this was a low run rushed edition printed on crappy paper for a film festival in Italy. Photography by Estevan Oriol & Angela Boatwright, edited by J. Saizarbitoria. The chapters of the book were developed around a quote by one of the Cuban MCs and were censored per chapter to highlight the pertinent theme. The logo was done by a third party for the movie although I would have preferred a more traditional approach to the title / cover treatment.

East of Havana — web

Website for a documentary and book about hip hop in Cuba.

The Life Force Trio

Carlos essentially let me run with this — his only request that it have a private press feel and include a Kev Ramos polaroid on the front. I added Akzidenz Grotesk, the polaroid and a mix of rich and pure black ink.

My main visual reference was the Actuel jazz series but with a much looser type treatment. And  both Carlos and I thought it quite democratic to include all the players name on the cover as opposed to hiding them in the liner notes.

L.A.M.B

Wordmark for Gwen Stefani’s fashion line. A secondary mark was also designed along with first season’s hang tags and garment labels, tee shirts.

Savath & Savalas “Apropa’t”

Press sheets from an art direction & design project for WARP Records recording artist Savath & Savalas. Recorded in Spain, I wanted to portray Maya Hayak’s photography within an architectural motif that illustrated the country’s rich history of accommodating external influences.

Initially I specified a cream stock but when it became difficult to obtain WARP was gracious enough to let me use a 5th color flood. And provide me with press sheets! The quality of European music packaging is such a huge contrast to what is done in the States where digital press results near color copy quality.

Triple Five Soul 2004 – 2008

For eight seasons, between 2004 and 2008, I was responsible, with Ben Velez and the team in NYC, for the content development and design of the Triple Five Soul website. Initially the site simply presented campaign imagery and lookbooks but it quickly grew to include viewer submitted imagery (Global Soul Project), a Japanese sister site and social network presence on MySpace and YouTube.

East Dev Music Packaging & Websites

Art direction and design for the first 13 releases of a music imprint I cofounded. My partners and I wanted the packaging to obviously reflect the individual artist projects but also feel like an East Dev release. The lack of realistic budgets also helped dictate the look which often ended up being illustrated.

East Dev websites

Various iterations of websites for Eastern Developments. As we released music the sites because increasingly neutral to emphasize packaging and photography.

UCLA interactions

Logo and masthead for the UCLA Journal of Education and Information Studies.