GHava × TFS Case Study

A mini site centralizing and documenting work GH has done for Triple Five Soul.

Field of Grey — SFZero

Field of Grey is the design studio directed by Israel Kandarian that is concerned with the “grey” area between the visual disciplines of art, architecture, and design.

For the first publication Israel and Beverly Liang matched creatives to design advertisements for each other. We were matched with a group called SF’ZERO whose brief was simple — design an ad for their collaborative production game. We came up with a tagline, photographic style, basic logo-mark and typography that emphasized the idea of place in an urban environment. Shown here are photography studies we did before coming up with the final image.

Triple Five Soul 2004 – 2008

For eight seasons, between 2004 and 2008, I was responsible, with Ben Velez and the team in NYC, for the content development and design of the Triple Five Soul website. Initially the site simply presented campaign imagery and lookbooks but it quickly grew to include viewer submitted imagery (Global Soul Project), a Japanese sister site and social network presence on MySpace and YouTube.

Video portraits of friends answering three questions but without audio. The footage was shot and treated for an intra–GHAVA video project for Taicoclub, Japan. Not surprisingly, in general, I prefer video stills to the video itself.

Shock Out

One color and split fountain shirts, first in a series based on 80s / 90s dance hall kings with George Estrada. It could be said it is a “limited edish collabo” but I would rather not. We have several S, M, L, and, I think, XL one color versions on American Apparel for sale. Sorry, no split fountains available.

Purchase + 5 USD for shipping.

Small $12.00 Medium $12.00 Large $12.00 X Large $12.00

Archinect T Shirts

The first series of Archinect shirts were a male and female archibot overprinting the archinect text, produced and sold in 2005 until 2008. A second series was run on CMYK approximated color Ts with the text overprinting the robots. See full series of drawings.

Nokia “I Love You” excerpt

At GH we never took individual credit for directing a particular piece although for this Nokia video Sadek was most definitely the lead and I simply contributed with this bit of typographic page turning. Slightly reformatted and presented with audio from Hamacide’s “Mighty Little Machine”.