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	<title>Peter Rentz &#187; 2002</title>
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	<description>Graphic Design and Art Direction</description>
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		<title>EastDev Packaging</title>
		<link>http://www.peterrentz.com/work/east-dev-packaging/</link>
		<comments>http://www.peterrentz.com/work/east-dev-packaging/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 12:59:15 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[2003]]></category>
		<category><![CDATA[2004]]></category>
		<category><![CDATA[2005]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[obsolete formats]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=1237</guid>
		<description><![CDATA[East Dev Music Packaging &#38; Websites Art direction and design for the first 13 releases of a music imprint I cofounded. My partners and I wanted the packaging to obviously reflect the individual artist projects but also feel like an East Dev release. The lack of realistic budgets also helped dictate the look which often [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.peterrentz.com/work/wp-content/uploads/edm001.lg_.gif" alt="" title="edm001.lg" width="100" height="100" class="alignnone size-full wp-image-1253" /><span id="more-1237"></span><img class="alignnone size-full wp-image-1233" title="edm002" src="http://www.peterrentz.com/work/wp-content/uploads/edm002.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1232" title="edm003" src="http://www.peterrentz.com/work/wp-content/uploads/edm003.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1231" title="edm004" src="http://www.peterrentz.com/work/wp-content/uploads/edm004.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1230" title="edm005" src="http://www.peterrentz.com/work/wp-content/uploads/edm005.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1229" title="edm006" src="http://www.peterrentz.com/work/wp-content/uploads/edm006.gif" alt="" width="100" height="89" /><img class="alignnone size-full wp-image-1228" title="edm007" src="http://www.peterrentz.com/work/wp-content/uploads/edm007.gif" alt="" width="100" height="89" /><img class="alignnone size-full wp-image-1227" title="edm009" src="http://www.peterrentz.com/work/wp-content/uploads/edm009.gif" alt="" width="100" height="100" /><a href="http://www.peterrentz.com/work/bear-in-heaven/"><img class="alignnone size-full wp-image-1226" title="edm010" src="http://www.peterrentz.com/work/wp-content/uploads/edm010.gif" alt="" width="100" height="100" /></a><img class="alignnone size-full wp-image-1225" title="edm011" src="http://www.peterrentz.com/work/wp-content/uploads/edm011.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1224" title="edm012" src="http://www.peterrentz.com/work/wp-content/uploads/edm012.gif" alt="" width="100" height="98" /></p>
<h1 align="center">East Dev Music Packaging &amp; Websites</h1>
<p>Art direction and design for the first 13 releases of a music imprint I cofounded. My partners and I wanted the packaging to obviously reflect the individual artist projects but also feel like an East Dev release. The lack of realistic budgets also helped dictate the look which often ended up being illustrated. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<title>EastDev Web</title>
		<link>http://www.peterrentz.com/work/eastdev-web/</link>
		<comments>http://www.peterrentz.com/work/eastdev-web/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 15:42:43 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[2003]]></category>
		<category><![CDATA[2004]]></category>
		<category><![CDATA[2005]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=2306</guid>
		<description><![CDATA[East Dev websites Various iterations of websites for Eastern Developments. As we released music the sites because increasingly neutral to emphasize packaging and photography.]]></description>
			<content:encoded><![CDATA[<p><a href="http://peterrentz.com/webarchive/eastdev/v3/"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/webv3.2006.prototype-737x646.jpg" alt="" title="EastDev v3" width="737" height="646" class="alignnone size-large wp-image-2298" /></a><span id="more-2306"></span><br />
<a href="http://peterrentz.com/webarchive/eastdev/v2/home.shtml"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_home-361x464.gif" alt="" title="Eastdev v2" width="361" height="464" class="alignnone size-medium wp-image-2296" /></a><a href="http://peterrentz.com/webarchive/eastdev/v2/artists.shtml"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_artists-361x464.gif" alt="" title="EastDev v2" width="361" height="464" class="alignnone size-medium wp-image-2295" /></a><br />
<a href="http://www.easterndevelopments.com/indexTHEEXPOSURES.html"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_splash_exposures-737x750.gif" alt="" title="EastDev v2 splash" width="737" height="750" class="alignnone size-large wp-image-2297" /></a><br />
<a href="http://peterrentz.com/webarchive/eastdev/v1"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v1_home-737x182.gif" alt="" title="EastDev v1" width="737" height="182" class="alignnone size-large wp-image-2294" /></a></p>
<h1>East Dev websites</h1>
<p>Various iterations of websites for Eastern Developments. As we released music the sites because increasingly neutral to emphasize packaging and photography. </p>
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		<title>EastDev posters</title>
		<link>http://www.peterrentz.com/work/eastdev-posters/</link>
		<comments>http://www.peterrentz.com/work/eastdev-posters/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 00:47:38 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[poster]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=353</guid>
		<description><![CDATA[East Dev Posters, various Various posters for non specific or multiple releases. Top left poster contains a loose hand style — an 80s graf writer perhaps trying to copy Picasso poster letters. Top right poster is a miserable attempt at producing something that is supposed to be cut up, as in, &#8220;interactivity&#8221;, blah! Both were [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-thumbnail wp-image-355" title="poster" src="http://peterrentz.com/work/wp-content/uploads/2008/11/posters01-178x240.jpg" alt="" width="178" height="240" /><span id="more-353"></span><img class="alignnone size-thumbnail wp-image-401" title="img_9142" src="http://www.peterrentz.com/work/wp-content/uploads/2008/12/img_9142-178x219.jpg" alt="" width="178" height="219" /><img class="alignnone size-thumbnail wp-image-399" title="img_9146" src="http://www.peterrentz.com/work/wp-content/uploads/2008/12/img_9146-178x219.jpg" alt="" width="178" height="219" /><img class="alignnone size-thumbnail wp-image-400" title="img_9145" src="http://www.peterrentz.com/work/wp-content/uploads/2008/12/img_9145-178x219.jpg" alt="" width="178" height="219" /><img class="alignnone size-thumbnail wp-image-343" title="eliotposter002" src="http://peterrentz.com/work/wp-content/uploads/2008/11/eliotposter002-178x265.jpg" alt="" width="178" height="265" /><img class="alignnone size-thumbnail wp-image-340" title="eliotposter001" src="http://peterrentz.com/work/wp-content/uploads/2008/11/eliotposter001-178x265.jpg" alt="" width="178" height="265" /></p>
<h1 align="center">East Dev Posters, various</h1>
<p>Various posters for non specific or multiple releases. Top left poster contains a loose hand style — an 80s graf writer perhaps trying to copy Picasso poster letters. Top right poster is a miserable attempt at producing something that is supposed to be cut up, as in, &#8220;interactivity&#8221;, blah! Both were initial experiments with graphics other than logos for the label and questioned to what extend should the label have a visual language beyond the individual packaging. See <a href="http://www.stonesthrow.com/">Stones Throw</a> for the modern thorough working model.</p>
<p>Bottom posters are 2 color, 11&#215;17 on cheap pastel Kinko&#8217;s paper for an Eliot Lipp release. The black is xerography and the red is serigraphy. Other color ways included green ink on blue pastels.<img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<item>
		<title>Ammon Contact</title>
		<link>http://www.peterrentz.com/work/ammon-contact/</link>
		<comments>http://www.peterrentz.com/work/ammon-contact/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 19:44:55 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[Carlos Niño]]></category>
		<category><![CDATA[EastDev]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[typography]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=124</guid>
		<description><![CDATA[Ammon Contact This EP sounds so raw and funky that there was no way it could be not be done by hand, especially without ready access to photos. The illustrations are all done with construction paper on a bed of stickie notes. My only regret was that we were unable to get proper digital repro [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontactfront.jpg"><img class="alignnone size-thumbnail wp-image-126" title="ammoncontactfront" src="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontactfront-178x179.jpg" alt="" width="178" height="179" /></a><span id="more-124"></span><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontactback.jpg"><img class="alignnone size-thumbnail wp-image-125" title="ammoncontactback" src="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontactback-178x177.jpg" alt="" width="178" height="177" /></a><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontacthublabels.gif"><img class="alignnone size-thumbnail wp-image-127" title="ammoncontacthublabels" src="http://peterrentz.com/work/wp-content/uploads/2008/11/ammoncontacthublabels-178x89.gif" alt="" width="178" height="89" /></a></p>
<h1 align="center">Ammon Contact</h1>
<p>This EP sounds so raw and funky that there was no way it could be not be done by hand, especially without ready access to photos. The illustrations are all done with construction paper on a bed of stickie notes.</p>
<p>My only regret was that we were unable to get proper digital repro due  to budgets and a crazy deadline. Currently out of print and hard to come by. Printed shots coming shortly, vinyl collection in storage. <img class="baser" title="End of Article" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<title>EastDev promo</title>
		<link>http://www.peterrentz.com/work/eastdev-promo/</link>
		<comments>http://www.peterrentz.com/work/eastdev-promo/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 02:27:45 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[EastDev]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[template]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=68</guid>
		<description><![CDATA[EastDev promo CDs I detest hate CDs. Ya believe it or not we used to mail these things to people. These were basic promo CDs with space to write on. I wanted to establish this as the house illustration style but it never evolved as such.]]></description>
			<content:encoded><![CDATA[<p><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/promocdlabel.gif"><img class="alignnone size-thumbnail wp-image-210" title="promocdlabel" src="http://peterrentz.com/work/wp-content/uploads/2008/11/promocdlabel-177x172.gif" alt="" width="177" height="172" /></a><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/promotemplate.gif"><img class="alignnone size-medium wp-image-211" title="promotemplate" src="http://peterrentz.com/work/wp-content/uploads/2008/11/promotemplate-361x212.gif" alt="" width="361" height="212" /></a><br />
<span id="more-68"></span></p>
<h1 align="center">EastDev promo CDs</h1>
<p>I detest hate CDs. Ya believe it or not we used to mail these things to people. These were basic promo CDs with space to write on. I wanted to establish this as the house illustration style but it never evolved as such. <img class="baser" title="End of Article" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<item>
		<title>XLR8R</title>
		<link>http://www.peterrentz.com/work/xlr8r/</link>
		<comments>http://www.peterrentz.com/work/xlr8r/#comments</comments>
		<pubDate>Mon, 11 Nov 2002 22:58:13 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[sneakers]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=298</guid>
		<description><![CDATA[Sneakers and Drug Wars Illustration for David W. era XLR8R for a piece on drug wars and a new book out on the subject. For another article on sneaker fanatics I was asked to illustrate a pair of gravis sneakers. Both illustrations are mixed media, but the sneaker impressed gravis and VW enough to fork [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-299" title="xlr8r2001" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8r2001-361x467.gif" alt="" width="361" height="467" /><span id="more-298"></span><img class="alignnone size-medium wp-image-301" title="xlr8r2002" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8r2002-361x211.gif" alt="" width="361" height="211" /><img class="alignnone size-thumbnail wp-image-300" title="xlr8rshoesspread" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8rshoesspread-178x115.jpg" alt="" width="178" height="115" /></p>
<h1>Sneakers and Drug Wars</h1>
<p>Illustration for David W. era XLR8R for a piece on drug wars and a new book out on the subject. For another article on sneaker fanatics I was asked to illustrate a pair of gravis sneakers. Both illustrations are mixed media, but the sneaker impressed gravis and <a href="http://www.peterrentz.com/work/print/vw/">VW</a> enough to fork over gear and a commission, respectively. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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