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	<title>Peter Rentz &#187; 2001</title>
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	<link>http://www.peterrentz.com/work</link>
	<description>Graphic Design and Art Direction</description>
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		<title>EastDev Packaging</title>
		<link>http://www.peterrentz.com/work/east-dev-packaging/</link>
		<comments>http://www.peterrentz.com/work/east-dev-packaging/#comments</comments>
		<pubDate>Fri, 27 Mar 2009 12:59:15 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[2003]]></category>
		<category><![CDATA[2004]]></category>
		<category><![CDATA[2005]]></category>
		<category><![CDATA[illustration]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[obsolete formats]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=1237</guid>
		<description><![CDATA[East Dev Music Packaging &#38; Websites Art direction and design for the first 13 releases of a music imprint I cofounded. My partners and I wanted the packaging to obviously reflect the individual artist projects but also feel like an East Dev release. The lack of realistic budgets also helped dictate the look which often [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.peterrentz.com/work/wp-content/uploads/edm001.lg_.gif" alt="" title="edm001.lg" width="100" height="100" class="alignnone size-full wp-image-1253" /><span id="more-1237"></span><img class="alignnone size-full wp-image-1233" title="edm002" src="http://www.peterrentz.com/work/wp-content/uploads/edm002.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1232" title="edm003" src="http://www.peterrentz.com/work/wp-content/uploads/edm003.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1231" title="edm004" src="http://www.peterrentz.com/work/wp-content/uploads/edm004.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1230" title="edm005" src="http://www.peterrentz.com/work/wp-content/uploads/edm005.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1229" title="edm006" src="http://www.peterrentz.com/work/wp-content/uploads/edm006.gif" alt="" width="100" height="89" /><img class="alignnone size-full wp-image-1228" title="edm007" src="http://www.peterrentz.com/work/wp-content/uploads/edm007.gif" alt="" width="100" height="89" /><img class="alignnone size-full wp-image-1227" title="edm009" src="http://www.peterrentz.com/work/wp-content/uploads/edm009.gif" alt="" width="100" height="100" /><a href="http://www.peterrentz.com/work/bear-in-heaven/"><img class="alignnone size-full wp-image-1226" title="edm010" src="http://www.peterrentz.com/work/wp-content/uploads/edm010.gif" alt="" width="100" height="100" /></a><img class="alignnone size-full wp-image-1225" title="edm011" src="http://www.peterrentz.com/work/wp-content/uploads/edm011.gif" alt="" width="100" height="100" /><img class="alignnone size-full wp-image-1224" title="edm012" src="http://www.peterrentz.com/work/wp-content/uploads/edm012.gif" alt="" width="100" height="98" /></p>
<h1 align="center">East Dev Music Packaging &amp; Websites</h1>
<p>Art direction and design for the first 13 releases of a music imprint I cofounded. My partners and I wanted the packaging to obviously reflect the individual artist projects but also feel like an East Dev release. The lack of realistic budgets also helped dictate the look which often ended up being illustrated. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<title>EastDev Web</title>
		<link>http://www.peterrentz.com/work/eastdev-web/</link>
		<comments>http://www.peterrentz.com/work/eastdev-web/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 15:42:43 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[2003]]></category>
		<category><![CDATA[2004]]></category>
		<category><![CDATA[2005]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=2306</guid>
		<description><![CDATA[East Dev websites Various iterations of websites for Eastern Developments. As we released music the sites because increasingly neutral to emphasize packaging and photography.]]></description>
			<content:encoded><![CDATA[<p><a href="http://peterrentz.com/webarchive/eastdev/v3/"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/webv3.2006.prototype-737x646.jpg" alt="" title="EastDev v3" width="737" height="646" class="alignnone size-large wp-image-2298" /></a><span id="more-2306"></span><br />
<a href="http://peterrentz.com/webarchive/eastdev/v2/home.shtml"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_home-361x464.gif" alt="" title="Eastdev v2" width="361" height="464" class="alignnone size-medium wp-image-2296" /></a><a href="http://peterrentz.com/webarchive/eastdev/v2/artists.shtml"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_artists-361x464.gif" alt="" title="EastDev v2" width="361" height="464" class="alignnone size-medium wp-image-2295" /></a><br />
<a href="http://www.easterndevelopments.com/indexTHEEXPOSURES.html"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v2_splash_exposures-737x750.gif" alt="" title="EastDev v2 splash" width="737" height="750" class="alignnone size-large wp-image-2297" /></a><br />
<a href="http://peterrentz.com/webarchive/eastdev/v1"><img src="http://www.peterrentz.com/work/wp-content/uploads/2009/03/v1_home-737x182.gif" alt="" title="EastDev v1" width="737" height="182" class="alignnone size-large wp-image-2294" /></a></p>
<h1>East Dev websites</h1>
<p>Various iterations of websites for Eastern Developments. As we released music the sites because increasingly neutral to emphasize packaging and photography. </p>
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		</item>
		<item>
		<title>EastDev</title>
		<link>http://www.peterrentz.com/work/east-dev-logo/</link>
		<comments>http://www.peterrentz.com/work/east-dev-logo/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 03:10:59 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[EastDev]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[ATL]]></category>
		<category><![CDATA[black]]></category>
		<category><![CDATA[LA]]></category>
		<category><![CDATA[logo]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=793</guid>
		<description><![CDATA[Eastern Developments Music Eastern Developments Music was a music imprint started by Guillermo S. Herren and myself at the beginning of the decade. We both were influenced by Atlanta / Miami / NYC — essentially East Coast, hence the name — machine funk. I hesitate to use the word electro, only because of the recent [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.peterrentz.com/work/wp-content/uploads/2008/12/eastdev.logo_.png" alt="" title="EastDev" width="727" height="500" class="alignnone size-full wp-image-2236" /><span id="more-793"></span></p>
<h1 align="center">Eastern Developments Music</h1>
<p>Eastern Developments Music was a music imprint started by Guillermo S. Herren and myself at the beginning of the decade. We both were influenced by Atlanta  / Miami / NYC — essentially East Coast, hence the name — machine funk. I hesitate to use the word electro, only because of the recent unfortunate hipster connotation. The letter forms themselves were based and traced from an old type house catalog because the specimen looked like a graf piece from the late 80s on the MARTA east line. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="End of Article" width="15" height="15" /></p>
]]></content:encoded>
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		</item>
		<item>
		<title>The Impossible Image</title>
		<link>http://www.peterrentz.com/work/the-impossible-image/</link>
		<comments>http://www.peterrentz.com/work/the-impossible-image/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 01:54:27 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[web]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=88</guid>
		<description><![CDATA[<img src="http://peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage002-266x200.gif">]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage003.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage003-300x225.gif" alt="" title="impossibleimage003" width="300" height="225" class="alignnone size-medium wp-image-91" /></a><span id="more-88"></span><a href="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage002.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage002-300x225.gif" alt="" title="impossibleimage002" width="300" height="225" class="alignnone size-medium wp-image-90" /></a><a href="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage001.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2008/11/impossibleimage001-300x225.gif" alt="" title="impossibleimage001" width="300" height="225" class="alignnone size-medium wp-image-89" /></a></p>
<h1 align="center">The Impossible Image</h1>
<p>Design for a Kate Sennert piece in The Blow Up on the issue of digitally manipulated photography. Images were taken from Phaidons book <a href="http://www.phaidon.com/Default.aspx/Web/the-impossible-image-9780714839677">The Impossible Image</a>.</p>
<p class="indent">I specifically wanted to avoid the use of Flash, reference Photoshop within the interface and present the photos as big as possible. Looking back I wish the images would have been even larger. <a href="http://www.peterrentz.com/webarchive/impossibleimage/">View archived site</a> <img class="baser" title="End of Article" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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		<item>
		<title>VW</title>
		<link>http://www.peterrentz.com/work/vw/</link>
		<comments>http://www.peterrentz.com/work/vw/#comments</comments>
		<pubDate>Mon, 12 Feb 2007 00:52:51 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[poster]]></category>
		<category><![CDATA[VW]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=1011</guid>
		<description><![CDATA[VW Radio Posters 914 × 1219 mm poster for Volkswagon&#8217;s internet radio startup. Simple, bold and the color scheme says Volkswagen.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.peterrentz.com/work/wp-content/uploads/rvwposter1.jpg"><img class="alignnone size-medium wp-image-1009" title="rvwposter" src="http://www.peterrentz.com/work/wp-content/uploads/rvwposter1-361x542.jpg" alt="" width="361" height="542" /></a><span id="more-1011"></span></p>
<h1>VW Radio Posters</h1>
<p>914 × 1219 mm poster for Volkswagon&#8217;s internet radio startup. Simple, bold and the color scheme says Volkswagen. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>CNN</title>
		<link>http://www.peterrentz.com/work/cnn/</link>
		<comments>http://www.peterrentz.com/work/cnn/#comments</comments>
		<pubDate>Fri, 07 Jan 2005 00:15:53 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[web]]></category>
		<category><![CDATA[2000]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[editorial]]></category>

		<guid isPermaLink="false">http://www.peterrentz.com/work/?p=1851</guid>
		<description><![CDATA[CNN.com Various screen design for special projects and departments at pre-AOL CNN.com. CD S. Kjartansson and AD R. Fukuda top my list of best bosses.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/cnn@20_template.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/cnn@20_template-737x552.gif" alt="" title="cnn@20_template" width="737" height="552" class="alignnone size-large wp-image-1853" /></a><span id="more-1851"></span><a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/july.04.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/july.04-715x737.gif" alt="" title="july.04" width="715" height="737" class="alignnone size-large wp-image-1859" /></a><br />
<a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/facinghate2.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/facinghate2-733x737.gif" alt="" title="facinghate2" width="733" height="737" class="alignnone size-large wp-image-1854" /></a><br />
<a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/festival.cannes.05.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/festival.cannes.05-636x737.gif" alt="" title="festival.cannes.05" width="636" height="737" class="alignnone size-large wp-image-1855" /></a><a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/hurricanes6.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/hurricanes6-599x737.gif" alt="" title="hurricanes6" width="599" height="737" class="alignnone size-large wp-image-1856" /></a><a href="http://www.peterrentz.com/work/wp-content/uploads/2010/08/career_home_footer.gif"><img src="http://www.peterrentz.com/work/wp-content/uploads/2010/08/career_home_footer.gif" alt="" title="career_home_footer" width="780" height="1466" class="alignnone size-full wp-image-1861" /></a></p>
<h1 align="center">CNN.com</h1>
<p>Various screen design for special projects and departments at pre-AOL CNN.com. CD S. Kjartansson and AD R. Fukuda top my list of best bosses.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>XLR8R</title>
		<link>http://www.peterrentz.com/work/xlr8r/</link>
		<comments>http://www.peterrentz.com/work/xlr8r/#comments</comments>
		<pubDate>Mon, 11 Nov 2002 22:58:13 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[2002]]></category>
		<category><![CDATA[sneakers]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=298</guid>
		<description><![CDATA[Sneakers and Drug Wars Illustration for David W. era XLR8R for a piece on drug wars and a new book out on the subject. For another article on sneaker fanatics I was asked to illustrate a pair of gravis sneakers. Both illustrations are mixed media, but the sneaker impressed gravis and VW enough to fork [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-299" title="xlr8r2001" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8r2001-361x467.gif" alt="" width="361" height="467" /><span id="more-298"></span><img class="alignnone size-medium wp-image-301" title="xlr8r2002" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8r2002-361x211.gif" alt="" width="361" height="211" /><img class="alignnone size-thumbnail wp-image-300" title="xlr8rshoesspread" src="http://peterrentz.com/work/wp-content/uploads/2008/11/xlr8rshoesspread-178x115.jpg" alt="" width="178" height="115" /></p>
<h1>Sneakers and Drug Wars</h1>
<p>Illustration for David W. era XLR8R for a piece on drug wars and a new book out on the subject. For another article on sneaker fanatics I was asked to illustrate a pair of gravis sneakers. Both illustrations are mixed media, but the sneaker impressed gravis and <a href="http://www.peterrentz.com/work/print/vw/">VW</a> enough to fork over gear and a commission, respectively. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Some Sneakers</title>
		<link>http://www.peterrentz.com/work/some-sneakers/</link>
		<comments>http://www.peterrentz.com/work/some-sneakers/#comments</comments>
		<pubDate>Sun, 08 Sep 2002 21:21:08 +0000</pubDate>
		<dc:creator>Peter</dc:creator>
				<category><![CDATA[illustration]]></category>
		<category><![CDATA[2001]]></category>
		<category><![CDATA[sneakers]]></category>

		<guid isPermaLink="false">http://peterrentz.com/work/?p=185</guid>
		<description><![CDATA[Some Sneakers Wade Thompson and I showed some drawing of shoes for no other reason that do some drawings. I have to admit these look better reproduced than actually mounted.]]></description>
			<content:encoded><![CDATA[<p><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/aj1.jpg"></a><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/asics.jpg"></a><img class="alignnone size-thumbnail wp-image-188" title="asics" src="http://peterrentz.com/work/wp-content/uploads/2008/11/asics-178x86.jpg" alt="" width="178" height="86" /><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/aj2.jpg"><img class="alignnone size-thumbnail wp-image-187" title="aj2" src="http://peterrentz.com/work/wp-content/uploads/2008/11/aj2-178x113.jpg" alt="" width="178" height="113" /></a><span id="more-185"></span><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/aj1.jpg"><img class="alignnone size-thumbnail wp-image-186" title="aj1" src="http://peterrentz.com/work/wp-content/uploads/2008/11/aj1-178x111.jpg" alt="" width="178" height="111" /></a><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/hybrid.jpg"><img class="alignnone size-medium wp-image-190" title="hybrid" src="http://peterrentz.com/work/wp-content/uploads/2008/11/hybrid-361x226.jpg" alt="" width="361" height="226" /></a><span style="color: #551a8b; "><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/hurache.jpg"><img class="alignnone size-thumbnail wp-image-189" title="hurache" src="http://peterrentz.com/work/wp-content/uploads/2008/11/hurache-178x96.jpg" alt="" width="178" height="96" /></a></span><a href="http://peterrentz.com/work/wp-content/uploads/2008/11/hurache.jpg"></a></p>
<h1>Some Sneakers</h1>
<p><a href="http://www.sonandsons.com/">Wade Thompson</a> and I showed some drawing of shoes for no other reason that do some drawings. I have to admit these look better reproduced than actually mounted. <img class="baser" src="http://peterrentz.com/work/wp-content/themes/brignolo/images/square.gif" alt="" width="15" height="15" /></p>
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