East Dev Catalog 2004

In all honesty I have forgotten why this catalog was made. We may have been between distributors and needed an item to bring in to meetings. The cover is silk screened on card stock and the interior is black on newsprint, 5 inches by 8 inches, as I recall, french fold with a clip binding. Low rent style as usual for a struggling music label failing to transition itself into the digital era.

At this point in the life of the label I started nudging the typography away from the Akidenz / Glypha dynamic duo to experimenting with system font friendly combinations since I foresaw more of our communications, if we were to survive, happening digitally.