Eastern Developments Music

Eastern Developments Music was a music imprint started by Guillermo S. Herren and myself at the beginning of the decade. We both were influenced by Atlanta / Miami / NYC — essentially East Coast, hence the name — machine funk. I hesitate to use the word electro, only because of the recent unfortunate hipster connotation. The letter forms themselves were based and traced from an old type house catalog because the specimen looked like a graf piece from the late 80s on the MARTA east line.