Choc Ind Website

Art direction, design and info architecture for Chocolate Industries website while running GH’s Los Angeles office. Effort was made to minimize putting stuff in boxes, maximize photography (B+, etc.) & album art (Big Strug, GH, Nago, et al) and maximize the lateral navigation. Hecox did the hand written menu text, Nago at Nonconceptual did the artist family illustration, we did the individual artist illustrations. Note the 8 column grid the site sits on. 2005—2010